Old rivals Sony and Sharp inked LCD joint venture deal

It should be noted that this is only for a small number of models, specifically their 32-inch versions, but still it’s interesting to see these life-long rivals merging forces (somewhat) to hopefully reach better profits. Kudos to them for not being stubborn.


Sharp will start operating a plant for the production of LCDs on its own in October. The subsidiary is to be turned into a joint venture by March 2010. Sony is expected to take a 34% stake and cover 34% of the $4 billion total cost. In return, the company will get some of the LCDs produced in the Sharp plant in Osaka (and another one in Southern Japan).