Redbox scores deal with Disney, Lions Gate and Sony

I’m not sure what the big deal about RedBox is considering what Netflix has done to revolutionize the movie rental business, not to mention the increasing amount of streaming options available. The studios are coming aboard…slowly…


At the same time as Universal is waiting to hear how the Redbox lawsuit turns out, Disney, Lions Gate and Sony have signed deals that help Redbox to get a better deal on movies. The studios have faced that fact that $1 kiosk rentals are here to stay and figure they might as well get something out of the deal. Unlike the deals with the likes of Blockbuster that share rental revenues with the studios, Redbox seems to be simply agreeing to lesser terms like not selling used DVDs at discounted prices.