Magnavox Blu-ray Player Only $98 After Wal-Mart Price Rollback

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Wow…just wow….I know how huge that sub-$100 price is to the blu-ray market and am surprised it has arrived so soon. Will be interesting to see how long this lasts, and also how it matches up to the rest.

Format War Central

Wal-Mart has just lowered the price on the Magnavox NB530MGX Blu-ray player. The new price is $98, which is a rollback from the previous price of $168. This is the same model player that was sold on Fathers Day weekend for $128.