Xbox Takes on Cable, Streaming TV Shows and Movies

The trend towards Xbox being the center of your living room continues, this time with some live sports offerings. Would be pretty interesting what cable’s reaction to something like this would be. I’ve never been much of a fan of the Xbox dashboard as a media hub, but they sure do keep adding content with netflix, twitter and now this…hopefully.


The content ambitions do not end there. Microsoft has held in-depth discussions with the Walt Disney Company about a programming deal with ESPN, according to people close to the talks, who requested anonymity because the talks were intended to be private. For a per-subscriber fee, ESPN could provide live streams of sporting events, similar to the ones available through ESPN 360, a service that is available from some high-speed Internet providers. Microsoft could also create some interactive games in association with ESPN, the people said, although a deal has not yet been struck.