Time-Shifted Viewing Figures Offer Dramatic Reality Check

Some interesting stats here based on DVR viewing. Not surprisingly, the reality TV shows & best dramas don't have high DVR numbers, as people don't want to wait to watch it. I don't know, saving your TiVO'd American Idol Auditions & going through them in marathon fashion is pretty amusing.

Some numbers: In the third quarter of 2006, the show with most brands in it was CBS' Rock Star Supernova, with 1,609 prop-shots. But the show with the largest portion of DVR viewers in the fall season was The O.C., with 2.9 million viewers in total, 14.5% of whom are watching later on DVR.

Read the rest here.