Report Sends Mixed Signals on Online Video Ad Market


You would think that it would be easier to monetize online videos since you know exactly how many people view every bit of the video available. But I guess old dogs take a while to learn new tricks, and they are still barely trickling into online ads for videos. The only part that bugs me is when there is an add at the beginning of a short clip, but I have no problem with ads in between clips or shows.



The other bright spot is that for every hour of video viewed, online outlets outpaced television outlets with 17 cents in ad revenue compared with 13 cents. However, the cost of serving all the video that isn’t supported by ads significantly dilutes that 17 cents an hour. And both were down significantly from last year, a trend eMarketer predicts will continue.