AT&T and DirecTV Hooking Up Until 2015
DirecTV did a pretty good job of picking up subscribers in Q3. If their Q4 doesn’t go as well, they won’t have AT&T to blame. AT&T gets a lot of attention for their fiber optic U-Verse television service, but U-Verse has had a fairly limited roll-out at this point. Where AT&T lacks U-Verse to bundle in with their telephony and data services, they turn to DirecTV. The two companies recently renewed an agreement that allows AT&T to continue to bundle DirecTV with their offerings. I don’t live anywhere near AT&T’s service area, but I have to admit I would probably prefer to have U-Verse. Anyone live in the AT&T area thankful that they get to choose DirecTV for their bundle instead?
The pact, which runs through March 2015, is another setback for DirecTV rival Dish Network (Nasdaq: DISH), which had a similar deal with AT&T that the company terminated in 2008. The AT&T – DirecTV deal will see both companies invest in marketing quadruple plays of satellite TV programming, high-speed Internet access and mobile and landline phone service.