Viacom Gets Joost Up
It looks like Viacom is sending Google a message by teaming up with Joost. With the likes of MTV, and SpikeTV heading over to Joost, I can certainly see them attracting a younger crowd. Who knows? We might even see an actual music video.
From the article:
Under the agreement, content from Viacom's MTV Networks, Paramount Pictures, and BET Networks will be available on the Joost platform when it launches; shows slated to be available include MTV's Real World, Punk'd, Laguna Beach, and Beavis & Butthead; Comedy Centrals' Stella, CCP's, and Freak Show; VH1's Flavor of Love, I Love New York; and I Love New York; BET's Beef, DMX, Soul of a Man, and American Gangster, along with programming from Nickelodeon, CMT, MTV2, Spike TV, mtvU, and Gametrailers.com. Financial terms of the deal were not disclosed.
Joost will enable users to watch Viacom content on their computers for free, compete with Web 2.0 discussion, social networking, annotation, and community features.