Logitech Revue Price Slashed in Half
It sounds like May’s price reduction of the GoogleTV-based Logitech Revue to $199 wasn’t enough to goose sales of the struggling device because Logitech has decided to reduce the price again this quarter to $99. Apparently, the whole affair has been enough to cause Logitech and now former CEO, Gerald P. Quindlen, to part ways. Even with the new pricing, it’s a bit difficult to imagine the Revue taking off in any meaningful way until the GoogleTV platform itself has been updated and considering that several content owners have blocked the device. What do you think? Can a $99 Logitech Revue compete with the likes of AppleTV and Roku?
This is becoming a trend. After a disappointing Q4 saw Logitech reduce the price of its Revue it revealed today that after a net loss of $29.6 million for the first quarter it is cutting the price of the Revue to $99, as well as saying goodbye to CEO Gerald P. Quindlen. Quindlen had been an outspoken supporter of the Google TV box (see the video after the break) but according to Logitech this price cut and corresponding $34 million hit to its finances are necessary to “remove price as a barrier to broad customer acceptance.” In the midst of these results — as well as lowered sales in several regions and key products like Harmony remotes — Chairman and former CEO Guerrino De Luca will assume the role of acting CEO while a long term replacement is sought.