BD Live usage increases, as more features are added

In the nine months since the first BD Live titles debuted, people have connected 25 million such discs to the Web, according to Deluxe research. That figure should double by the end of the year. On average, consumers are connecting 4 million BD Live discs for online updates each month…One of the most popular BD Live features is downloadable trailers, which Deluxe expects studios will continue to enhance through the next several months. Although standard-definition DVDs have long featured trailers, many were already shown in theaters by the time discs streeted. Trailers available on Blu-ray’s BD Live hype upcoming theatricals and are refreshed regularly.