1 in 4 Skips Broadcast in Favor of Web TV

This is pretty interesting, and I’m of the generation that is doing this. Or so I thought, apparantly it has a much larger reach…either that or they happened to strictly survey a town full of college students.

Home Media Mag

One of four households watches television online, rather than sitting down at a specific time to watch their favorite show, a 5% raise from the previous year, according to a quarterly survey of 10,000 households conducted by The Conference Board. The study showed 80% surveyed log on daily for entertainment. News programs were shown to be the most popular, watched by 43% of online TV viewers, while about 35% enjoy sitcoms, 19% watched reality shows and 18% follow sports.

 

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