Consumer Expectation for Digital Experiences


Interesting analysis based on what consumers are expecting from the digital lifestyle. My favorite part is that most people leave a website's homepage within 8 seconds…so if you're reading this…STAY!!!!!

In summary, Forrester believes that consumer expectations for digital
experiences are built on three fundamental elements — appeal to their
emotions, provide easy access, and offer useful value. Apparently, it's
easier said than done.

Read the rest here