Blockbuster Unveils Online/In-Store Rental Program, Will Offer High-Def Discs

Blockbuster Video this week announced two significant upgrades to its rental programs. First, Blockbuster Online users are now allowed to return movies either through the mail or into a Blockbuster store. The "Total Access" service includes one free in-store rental per month, but customers are awarded an additional free in-store rental for each movie returned to a Blockbuster store.

Also quite important is that Blockbuster is finally hopping on the high-def bandwagon:

Blockbuster also announced this week that it would begin renting both Blu-ray and HD DVD discs in-store to its customers with no price premium involved. Each participating store will carry about 40 titles per format, and the company said it will monitor market trends and expand when appropriate.


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