3D Haters Readying ESPN 3D’s Grave
Soothsayer tech analyst, Philip Swann, says that “idiot TV makers spent an enormous amount of time and money” trying to get people to buy 3D TVs they didn’t want and predicts display manufacturers will give up on advertising on ESPN 3D which will result in the nascent channel’s demise.
ESPN’s response to these claims is a little more reasoned.
New television technologies have always taken time to be nurtured and grow, and this is no exception. We’re where we thought we would be 14 months in, if not farther along.
3D is quite a convenient boogeyman for those looking to explain lagging TV sales. I am reminded of the old campaign slogan from Bill Clinton which I think more appropriately explains slow display sales in today’s market, “It’s the economy, stupid!”
If you want the full-court press of 3D hate, head on over to the New York Post article.
The next big thing in TV — 3-D — is proving such a bomb with consumers, the first victim may be ESPN’s sports-in-3-D channel.
“At one point last year they were actually openly questioning whether they were going to go ahead into year two,” tech analyst Phillip Swann told The Post.
The problem is plain, he says. Most of the advertisers on ESPN 3D are the set manufacturers themselves.
And of sales of 3-D TVs show no signs they are going to pick up anytime soon.
“If those guys start to get cold feet, then I suspect ESPN 3D will bow out,” he says.