Warner launches Blu-ray pricing promotion

The Digital Bits has a bit of good news for Blu-ray disc prices from Warner

The Digital Bits

The other bit of good news is that Warner Home Video is apparently going to be dropping the price of their Blu-ray Disc software in the 4th quarter, as part of an aggressive holiday sales push. Starting in September, consumer prices for many older catalog titles should drop well below $20, with additional discounts and rebate being offered on more recent titles as well.

This is good news and I applaud Warner for dropping their prices (even if it really is a Christmas sales scheme), this stands in contrast to Fox which still charges more money for their catalog titles then any other studio.

Full details in the Video Business story

Editor’s Note: The Video Business link is written for those inside the video retail industry, much of the pricing listed in the article is for bulk retail shipments and not necessarily the street pricing.

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