SpeakerCraft Makes an Effort to Keep Prices High and Volume Low
Instead of trying to understand the real product, or how price discrimination works, I find efforts like this bizarre in our “free” market. To be clear I get the knee-jerk reaction, but instead of using artificial mechanisms; why not try to justify the price in product + services instead of attacking those who are trying to detach the two? After all, that’s the only real way for local dealers to compete with the economies of scale available from the-big-bad Internet.
SpeakerCraft’s strategy employs the latest investigative techniques to identify and remove unauthorized parties from selling SpeakerCraft products on the internet. Over the past year SpeakerCraft has worked closely with its legal staff, policing the internet for illegal online activity, the company says.
“We have made progress, shutting many of these companies engaged in illegal activity down with respect to their unauthorized actions, but our efforts will not stop until we have fully protected our dealers and the SpeakerCraft brand,” said Jeremy Burkhardt, SpeakerCraft’s president. “We have invested millions of dollars to create a brand that our dealers are proud to represent and we have no intention of letting unauthorized sellers cannibalize this category.”