Apple Prepping to Launch 32″ and 37″ Televisions?

Apple TV

In the wake of Steve Jobs’s death and the release of his biography, the Internet started to light up with rumors that Apple was in the process of building a genuine television. Such rumors were not new, so beyond reporting on the intriguing passage from Walter Isaacson’s biography that initially stirred things up, I have been generally reluctant to follow up on the swirl of rumors that have come since, particularly given that so many of the rumors have emanated from less than reliable analysts and certain journalistic endeavors with a history of, well, let’s be honest, Apple cheerleading. However, when a source as tapped into Taiwan’s manufacturing scene as Digitimes starts reporting on specific manufacturers and parts moving though the supply chain, it might be time to acknowledge that Apple may well be getting ready to make its move into the most prominent consumer electronics market of them all. Is anyone ready to start laying on bets for an iTV?

The supply chain of Apple will start preparing materials for iTV sets in the first quarter of 2012 in order to meet Apple’s schedule to launch the new display products in the second or the third quarter of 2012, according to industry sources.

Digitimes

  • Why choose 32″ and 37″

    Why choose 32″ and 37″ screens? Doesn’t seem that someone would go into tv now days with such small screens sizes and what about 3D?

    Perhaps the screens were choosen to match the quality of AppleTV and iCloud feeds?

    • johnw248 wrote:Why choose 32″

      [quote=johnw248]

      Why choose 32″ and 37″ screens? Doesn’t seem that someone would go into tv now days with such small screens sizes and what about 3D?

      Perhaps the screens were choosen to match the quality of AppleTV and iCloud feeds?

      [/quote]

      I think that is to target teenagers and college kids where space and budget is fairly limited.  Target the market that makes Apple successful.

      • I don’t know about limited

        I don’t know about limited budget, but I suspect the limited space part is right. I suspect that Apple will position the iTV as the ideal dorm TV, the ideal bedroom TV, or the ideal secondary TV with the Apple TV servicing the main TV. There are about 10 different rumors running around about how Apple might approach DVR capabilities in the cloud, but I can even imagine some sort of Apple TV DVR add-on that allows the next-generation Apple TV to serve out to the iTVs in the household.

      • The assumption there is that

        The assumption there is that it will be in the “budget” class, which Apple is not known for.

  • Great.  Another highly

    Great.  Another highly proprietary overpriced product from the folks at Apple.Tongue Out