Netflix Optimizes Website for Streaming

Netflix

I wonder if this is a sign that most Netflix users that are streaming are using devices and not their computers? Or maybe they just really want to remind people that streaming means you can watch it immediately. Some people are up in arms about this new UI, but I’m a fan. There’s no doubt Netflix has invested a lot into their streaming and I have no problems with them wanting to make it as easy as possible to get there.

Starting today, most members who watch instantly will see a new interface that provides more focus on the TV shows & movies streaming from Netflix. The title images are larger, there are more of them on the page and play buttons appear when you hover your mouse over the title images. Star ratings, information and other functions are available when you mouse over the title images. We’ve also made some changes to several pages on the site: adding more rows, and filling out the rows with more TV shows & movies, which you can find by hovering your mouse over the end of a row.

Netflix Blog