ESPN Breaks Record for Cable Even though Streamed
I have a few take aways from this impressive report of how ESPN did in its broadcast of the BCS Championship game last night, where it broke the record for most viewers on a cable channel broadcast. Mainly, I hope this will quiet some of the talk how online streaming video HURTS television broadcasters. Quite impressive numbers and I would hope ESPN considers expanding their ESPN3 lineup to even one day include their non-sporting events such as SportsCenter, and of course Monday Night Football.
Last night’s Tostitos Bowl Championship Series (BCS) National Championship on ESPN was watched by an average of 27,316,000 viewers (P2+) and 17,718,000 households, more than any program in the history of cable television. The previous record was an ESPN Monday Night Football contest, Green Bay at Minnesota on October 5, 2009, with an audience of 21,839,000 viewers (P2+) and 15,136,000 homes, based on a 15.3 coverage rating…On ESPN3.com, the game was watched by more than 619,000 unique viewers, its most ever for a college football game and fourth all-time behind three 2010 FIFA World Cup