Theater operators fight studios’ plan to release movies in homes earlier
I’m sure everyone just has the consumer’s interest in mind here, but who doesn’t enjoy $50 dates to the movies and would rather, *gasp* spend less money to watch it in the comfort of your home? That’s ludicrous if you ask me. -end sarcasm-
The outreach is in response to statements by media executives touting plans to offer movies in the home via video on demand at a price of $30 to $60, one to two months after they are released in theaters.
Premium-priced VOD is foreseen as a new revenue source for studios looking to offset declining DVD sales, as well as a boon for cable companies that have been stymied in their efforts to deliver movies into the home earlier in part because of concerns it could cannibalize home video sales.