THX Certified HDTVs – Useful or Just Marketing?

The implication of buying THX certified gear is that you get that sound mixing room environment. Any home theater enthusiast will know this simply isn’t the case. All the logo implies is that the amplifier will deliver a certain signal quality. Without tuning and calibration, a THX certified receiver will sound no better than any other high quality receiver that’s not certified. And if you calibrate your speakers and amplifier to your space, does THX necessarily sound better?