Home Premiere, $30 Premium VOD Service Launching Next Month
We finally have more details on the premium video on demand (VOD) service we learned about earlier in March. According to Variety, Warner Bros., Sony, 20th Century Fox and Universal are all going to provide titles for the service named Home Premiere.
The titles are expected to hit the VOD service 60 days after theatrical run and will drain your wallet to the tune of $30 for a 48 to 72-hour viewing window depending on the title. DirecTV is the exclusive launch partner with Comcast to follow in a limited fashion near the end of April.
Things might get interesting with theater owners threatening to balk at titles carried on the premium VOD service. Studios say the viewers who will use the service aren’t able to make it to the theater in the first place.
Hollywood has firmed up its plans to roll out premium VOD next month.
Warner Bros., Sony, Universal and 20th Century Fox are the first studios that have agreed to launch Home Premiere as the industry’s official brand that will offer up movies to rent for $30 two months after their theatrical bows for a two- to three-day viewing period, depending on the distributor.
DirecTV will exclusively launch Home Premiere nationally to its nearly 20 million customers, while cablers like Comcast will introduce the service in certain cities for an undisclosed period of time, sometime around the end of April.