“Experiment In Cord Cutting” Shows Good Enough Is Perfect for Most
Take this study with a grain of salt, and honestly this doesn’t tell most of us anything we didn’t already know. Are any of you ready to replace your Mom or Dad’s Cable Box with Boxee? Me neither. But it’s still VERY early on in the game.
The event, called TVNext, sought to explore how the television experience is at once becoming more social, connected and portable. For the “connected” portion of TVNext, Hill Holliday showed a brief six-minute video (edited down from about 15 hours of footage) that captured how these five families felt before, during and after their connected TV experience. As Hill notes in their blog entry on this experiment, criticisms specific to a device were omitted in favor of common themes that all five families had reported during their time with a device.