Hulu Tops 1 Billion Videos Viewed in December

Not sure what to be more impressed about here, the fact that Hulu topped a billion in a single month, or the fact that that number is paltry compared to what YouTube does monthly. Guess people don’t mind watching videos on their computers huh? 🙂


The average Hulu viewer watched 22.9 videos during the month, representing another all-time high for the property. Despite the milestones, Hulu, which is reportedly mulling a pay-per-view service in addition to the current ad-supported business model, represented just 3% of online monthly video streams, but second behind juggernaut, YouTube, with nearly 40% market penetration and 13.2 billion videos viewed.