Warner Reveals DVD2Blu Program

I guess their HD-DVD trade-up program was fairly successful after all, since Warner studios is now offering a similar program for trading in your DVDs to obtain Blu-rays. I’m surprised this charge isn’t coming from someone like Sony, who have way more invested not only in Blu-ray titles but players as well.


For as low as $7.95 per disc, DVD owners can mail in their applicable Warner discs (without the cases) and receive their Blu-ray counterparts (cases included we hope) in 4-5 weeks.