Roku Announces New “Just HDMI” Roku Streaming Stick
Roku’s first streaming stick required a [not-quite-MHL] “Roku Ready” host, and I imagine that limited the market dramatically. Why it took them this long to introduce one that works with HDMI and can be powered via USB is beyond me. That said, I think it’s a great idea, but if your TV, like mine, doesn’t power USB when it’s off you’ll want to use an external power supply to skip the onerous bootup time if you decide to bring home one of these $50/£50 OTT streamers.
Full PR after the click.
Roku Announces New Roku Streaming Stick (HDMI Version)
Tiny Player Packs Complete TV Streaming Experience with Best Entertainment Selection, TV User Interface Featuring Roku Search; Wi-Fi Remote and Mobile Control Options
Saratoga, Calif. – March 4, 2014 – Roku Inc. today announced the new Roku® Streaming Stick™ (HDMI® version), a tiny Roku player that gives consumers the easiest way to enjoy the best selection of streaming entertainment on TV. The Roku Streaming Stick (HDMI version) features the compact stick design pioneered by Roku and plugs discreetly into an HDMI port for a streamlined look that’s ideal for wall-mounted TVs. For the best TV experience, the entire household can use the included remote control to access the sleek Roku user interface with shortcuts to movies, TV shows, news, the Roku Channel Store, Roku Search and more. Those who desire a mobile experience can use their smartphone or tablet (along with the free Roku apps for Android™ and iOS® devices) to browse and select channels to stream. They can also cast Netflix, YouTube and personal media from their devices to their TVs. Over time Roku will add additional mobile features such as the ability to cast content from a computer to the TV.
“The new Roku Streaming Stick gives consumers more choice for streaming entertainment to the TV than any other device,” said Jim Funk, senior vice president of product management at Roku. “Consumers want a ton of entertainment, an easy way to search for movies and TV shows, and options to control the experience with a remote or mobile device. This new Roku Streaming Stick brings all that and more – and in a tiny form factor.”
Once plugged in, the Roku Streaming Stick lets consumers start streaming from more than 1,200 channels (more than 750 channels in Canada, the U.K. and the Republic of Ireland) of movies, TV episodes, music, news, sports, kids’ shows and free programming – more channels and genres than any other TV streaming device – and all in up to 1080p HD video. Recently launched channels include Conde´ Nast Entertainment, SHOWTIME ANYTIME, WATCH ESPN, WATCH Disney Channel and YouTube.
Roku’s original streaming stick, the Roku Streaming Stick (Roku Ready® version), which the company launched in 2012, will be bundled at retail with Roku Ready devices. In 2013, Roku certified 60 different products from 14 partners who shipped more than 2.5 million Roku Ready devices, most of which were televisions. There are currently 20 Roku Ready partners in the program.
Pricing and Availability
The new Roku Streaming Stick (HDMI version) has a suggested retail price of $49.99 in the U.S., $59.99 in Canada, and £49.99 in the U.K. and in the Republic of Ireland. It is available for pre-order now from Amazon.com, Amazon.ca, BestBuy.com, BestBuy.ca, FutureShop.ca, Currys.co.uk, LondonDrug.ca, Staples.ca, Target.com, Walmart.com, Walmart.ca, Roku.com, Roku.com/ca and Roku.com/uk. The new Roku Streaming Stick will ship to consumers and arrive in retail stores in April.
About Roku, Inc.
Roku is the creator of the most popular streaming platform for delivering video, music and casual games to the TV. The Roku platform features the largest collection of entertainment available for streaming to the TV and is accessible through Roku streaming players, the Roku Streaming Stick, Roku Ready devices and later this year on Roku TVs. Roku products are sold in the U.S., Canada, the U.K. and the Republic of Ireland. Roku was founded by Anthony Wood, inventor of the DVR. Roku is privately held and headquartered in Saratoga, Calif., U.S.
Roku and Roku Ready are registered trademarks and Streaming Stick is a trademark of Roku, Inc. in the U.S. and in other countries.