Redbox Sticks to 28 Day Rental Window for Universal Through 2014
Redbox and Universal Studios Home Entertainment have reached an agreement to maintain their 28 day rental window through 2014. The agreement comes on the heels of Redbox’s refusal to go along with Warner Bros. on extending their rental window to 56 days. Given that Redbox does not have to agree to any rental window, it’s not hard to read into this agreement and get the sense that Redbox is sending a message about just how serious it is about toeing the line at 28 days.
The new deal keeps the delay window at 28 days, and promises to keep the discs flowing through August 2014. Despite Redbox’s threat to start offering Warner movies day and date due to their dispute, so far it’s still taken a couple of weeks for new releases like Harold & Kumar and J Edgar to make their way into kiosks.