Canadian Netflix Subscribers to Receive Lower Quality Streams By Default
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It looks like Canadian ISP caps have put the crunch on Netflix users because Netflix is now defaulting every subscriber to a lower quality stream. How low? The new default results in 66% less bandwidth.
Forunately, users can change their default. It’s a sad day for the unknowing Canadian though. They’ll be forced to watch at a decreased quality.
This is Neil Hunt, Chief Product Officer, to tell our members in Canada that starting today, watching movies and TV shows streaming from Netflix will use 2/3 less data on average, with minimal impact to video quality.
Now Canadians can watch 30 hours of streaming from Netflix in a month that will consume only 9 GBytes of data, well below most data caps.
We made these changes because many Canadian Internet service providers unfortunately enforce monthly caps on the total amount of data consumed.