Blockbuster Partners with 2Wire to Provide On-Demand Movie Set-top Box
Looks like Blockbuster is still trying to find ways to compete with Netflix. Their big selling point with this device is apparently the fact that movies will be available within a few weeks of their release. Will be interesting to see if this catches on.
Blockbuster Inc. (NYSE: BBI, BBI.B), a leading global provider of
media entertainment, and 2Wire, a provider of integrated broadband
solutions, today introduced the 2Wire MediaPoint™ digital media player,
an easy-to-use, on-demand video solution that offers movie fans instant
access through their television sets to BLOCKBUSTER® ONDEMAND content,
including thousands of titles from the latest movie releases to classic
Beginning today, for a limited time, the MediaPoint digital media
player is available free with the advance rental of 25 BLOCKBUSTER
ONDEMAND movies for $99 at www.blockbuster.com. Unlike
subscription-based services, which typically offer movies years after
their release, BLOCKBUSTER ONDEMAND includes hot new releases, many
available within weeks of leaving theaters. After the initial 25
rentals, movies are available for as little as $1.99 each. The players
will begin shipping in time for the holiday season.