Warner Bros. Expands its offering of $5 DVD to Blu-ray Program
Has anyone taken advantage of this so far? Seems like a pretty sweet deal, and they’ve expanded it to 90 titles. For only $5 you can trade in your DVD for the Blu-ray version.
Responding to the extraordinary growth of Blu-ray set-top hardware,
Warner Bros. Home Entertainment Group has expanded its "DVD2Blu" upgrade
program. Starting today, consumers can select from 90 of Warner Home
Video’s most popular titles to upgrade that include the action-packed
"Under Siege" and "Superman II: The Richard Donner Cut" as well as
classics from the 1980s including "Risky Business" and "The Lost Boys."According to recently published figures by the Digital Entertainment
Group, sales of Blu-ray hardware for the first quarter of 2010 increased
by 125 percent over the same period in 2009. The DVD2Blu program will
serve as a great way for new Blu-ray owners to jump start their Blu-ray
Disc collections.