Market Segmentation for the Digital Home

This article is a quick and dirty writeup on the market forces driving next generation content delivery to the digital home.

From the article:

In-Stat published a research report that examines the lifestyles and behavior of
multi-person broadband households in North America, as they relate to
next-generation IMS consumer applications. Broadband households in the U.S. and
Canada are segmented into six groups, each with a distinctive set of lifestyle

Not surprisingly, household buying decisions are heavily
influenced by demographic factors, interests and activities. For example, some
households set daily schedules around their favorite TV programs, while others
buy Persona Video Recorderss. Some adults will buy for their teenagers, others
do not.