Amazon Fire TV + Toshiba + BestBuy

I wasn’t impressed the last time I had a chance to play with Amazon’s Fire TV. Some of that was probably the hardware itself, but some of it was also the Amazon first nature of the UI. That said, I haven’t had a chance to play with it lately, and who knows – maybe it’s AWESOME now. Even if it is pretty much the same, it is likely to be an acceptable (or better) SmartTV platform. The experience on most TVs is painful.

“Amazon and Best Buy have a long history of working together, and today we take our partnership to a new level,” said Jeff Bezos, Amazon founder and CEO. “These Fire Edition smart TVs by Insignia and Toshiba deliver beautiful visuals and all the movies and TV shows you love, with an experience that gets better every day with Alexa. We could not have a better partner in this endeavor.”