Report: Few Using Smart TVs to Full Capacity
In the battle for the living room, I’m not at all surprised by this report from NPD. Who doesn’t have a set top box, gaming console, dvd player or other device that is capable of providing additional services similar to what their televisions can offer? My TV doesn’t have any, but I definitely would be among those who never use it.
While about 60 percent of Smart TV owners are using their sets to access Over-the-Top (OTT) video services, very few are taking advantage of available apps like Twitter and Facebook, or using their TVs to browse the Web, according to NPD.