AMD kills ATI brand, you can look forward to blood-stained Radeons


This, dear friends, is a sad, sad day. ATI,
the name of hope for all PC gamers who were sick and tired of NVIDIA
rebadging the same GPU over the past couple of years, is to be no more.
The callous souls over at AMD have decided that our little consumer
brains aren’t sophisticated enough to handle two awesome brands, so
they’re just axing the use of the ATI moniker from here on out. Product
line names will be retained, with the Radeon and FirePro branding still
intact, but ATI Eyefinity will now be known as AMD Eyefinity. The first
graphics cards to, erm, benefit from the new nomenclature will ship "later this year," and the whole thing is said to have been motivated by AMD’s move to Fusion APUs
— hybrid CPU and GPU chips — where it’s considered beneficial to have
a unified branding strategy. Great, but did anyone consider the fact
that the graphics wars will now be fought between two teams wearing
green jerseys?