Apple reportedly hard at work on serious Apple TV update
I debated whether posting this news just given the numerous rumors that have stemmed about the AppleTV in the past few years, but figured this one might have some legs given it’s from a former Apple employee, and that it really makes sense.
Such a plan falls in line with previous rumors that Apple would ditch the internal hard drive for a streaming-only design, likely utilizing expertise from Apple’s recent Lala acquisition. iOS could also make it possible for services like Netflix or Hulu to build Apple TV "apps" that add additional sources of content outside of Apple’s own iTunes Store. And we may yet see the fruits of Apple’s efforts to offer an iTunes-based TV subscription service.