Paramount: Redbox Had ‘Minimal Impact’ on DVD Sales

What a revolutionary thought…actually do research before hopping on the bandwagon. I’ve always felt that DVD rental sales only help actual sales. If you’re going to buy a movie, you’re going to buy it either way. Good for Paramount bucking the trend they could easily have followed.

“After analyzing the data from our test period we have concluded that redbox day-and-date rental activity has had minimal impact on our DVD sales,” said Dennis Maguire, Worldwide President of Paramount Home Entertainment. “By granting redbox day-and-date availability we are allowing the consumer a choice of how to consume our movies while maximizing the profitability of our releases in the home entertainment window. We are looking forward to continuing a productive and mutually beneficial relationship with redbox.”