ATSC Ready To Solve Commercials Loudness Woes

Thank goodness! Now mind you, this is less of an issue for me now that i’m Skipping Commercials in Windows7, but it’s still good to see the industry trying to fix one of the most obnoxious and unnecessary problems that has existed for so long!

A major component of the RP involves requiring all incoming content, whether programming, commercials, or other content, to be submitted with audio set at -24 dB (±2 dB). By having all the networks and stations agree to one specific audio level, creators of commercials can more easily meet that requirement. “It costs money for the producers of commercials to make different mixes for different networks. We knew it would be terrific if we agreed on the same [level], and we did,” explains Starzynski. “It’s a great achievement.”