Microsoft: “Not currently in talks with Sony or the Blu-ray Association

Chris nailed the proverbial nail on the head when he said Microsoft is not in talks with the Blu-ray association. As confirmed by Reuters, Aaron Greenburg said they are not in talk and will concentrate on the digital download experience instead. I think this is a very "head-in-the-sand" approach from Microsoft. Digital disitribution is not where its at for the vast majority of folks. They can’t even get the same experience in MCE. Quote taken from the Reuters‘ article.