Microsoft: “Not currently in talks with Sony or the Blu-ray Association

Chris nailed the proverbial nail on the head when he said Microsoft is not in talks with the Blu-ray association. As confirmed by Reuters, Aaron Greenburg said they are not in talk and will concentrate on the digital download experience instead. I think this is a very "head-in-the-sand" approach from Microsoft. Digital disitribution is not where its at for the vast majority of folks. They can’t even get the same experience in MCE. Quote taken from the Reuters‘ article.

Chris L

The comments by Aaron Greenberg, group product manager for Xbox 360, poured cold water on recent speculation that Microsoft could support Blu-ray after Toshiba Corp (6502.T: Quote, Profile, Research), backer of the rival HD DVD format, gave up when key movie studios and retailers abandoned the technology.