AMD 780 Series Gets Official

780 Series Gives Mainstream PCs an Innovation Overhaul: Robust 3D Gaming,
Ultimate Blu-ray™ Experience and Energy Efficiency

Delivers DirectX10 Motherboard GPU


Germany (CeBIT 2008)-March 4, 2008-AMD (NYSE: AMD) today announced the
availability of the industry’s most advanced
motherboard GPU, the AMD 780 Series,
delivering a rich computing experience for casual gamers and multimedia
enthusiasts as the core of quiet and energy-efficient PC designs. When paired
with an AMD Phenom™ 9000 series quad-core processor or Athlon™
64 X2 dual-core processor
, the AMD 780 Series delivers significant
enhancements in gaming and high-definition experiences for mainstream PC
customers. The AMD 780 Series motherboard GPU is scheduled to be widely
available from more than 40 AMD partners at launch. Global OEMs are expected to
offer AMD 780 Series-based PCs starting in Q2 2008.

The AMD 780
Series motherboard GPU is a core platform component for both the AMD desktop PC
platform codenamed “Cartwheel”
and AMD notebook PC platform codenamed “Puma” which are both scheduled to launch in Q2 2008, as AMD
innovation creates unprecedented high definition (HD) and 3D capabilities at
mainstream PC price points.

launch of the AMD 780 Series marks an uncommonly large step forward in
mainstream PC capabilities. Starting today, consumers can attain superior HD
video and casual 3D gaming experiences, as well as remarkable energy efficiency,” said Phil Eisler, corporate vice president and general
manager, AMD Chipset Division. “The release of the AMD
780 Series is in keeping with the AMD vision that computing can deliver The
Ultimate Visual Experience™ and now at mainstream PC
price points.”

Hybrid Graphics Technology & Mainstream DirectX10 Gaming

As the first
AMD chipset to offer DirectX 10 game compatibility, casual gamers can now enjoy
enhanced game performance, truly lifelike 3D graphics and dynamic interactivity
in the latest game titles. Gamers looking to scale their performance with the
addition of a discrete graphics card can achieve superior performance with ATI Hybrid Graphics Technology.1 This technology harnesses the graphics power of both a
discrete graphics card and the motherboard GPU in tandem, delivering in some
applications up to 70 percent improvements in 3D performance.2
In addition, the AMD 780G chipset is the second generation AMD chipset to
feature AMD OverdriveTM, a simple user interface that
brings performance tuning to the masses.3

continues to deliver innovative hardware technology so that consumers and game
enthusiasts can enjoy improved graphics experiences on Windows Vista,"
said Kevin Unangst, senior global director of Games for Windows, Microsoft.
"The new 780G series chipset provides enhanced performance
scalability in DirectX 10 to gamers of all types, from casual to hardcore, so
that everyone using DirectX 10 on Windows Vista can have a
fantastic gaming experience that is tailored to their needs."

Ultimate Visual Experience™ for HD

The AMD 780G
chipset brings a full HD experience with support for the latest and most
demanding formats, including VC-1, MPEG-2 and H.264 to the mainstream PC.
Featuring the AMD Unified Video Decoder (UVD), it directs HD playback to the
better-suited GPU rather than to the CPU so consumers may enjoy a smooth HD
viewing experience—no lag, stalling or dropped scenes—in the latest HD-DVD™ and Blu-rayTM titles. As a cool and quiet solution, AMD 780G-powered PCs
may be placed in the living room as part of a home theater. In addition, PCs
built around the AMD 780G can give consumers tremendous flexibility with a broad
range of video interfaces, including DisplayPort, DVI and HDMI, and with
support for AMD SurroundviewTM consumers may connect to
multiple monitors.

Efficient Computing

As the world’s first chipset to deliver 55nm process technology, the AMD
780 Series motherboard GPU delivers optimal power management both in idle, or
when playing Blu-ray movies, without compromising performance. This motherboard
GPU provides more computing power than the previous generation, yet draws less
energy at idle, making the AMD 780 Series- based PCs ideal for consumers and
enterprises looking for cool, quiet, energy efficient PCs.


The AMD 780
Series motherboard GPU will be widely available from partners, including ASUS,
ASRock, Colorful, DFI, ELITEGROUP COMPUTER SYSTEMS CO., LTD, Foxconn Technology
Group, GIGABYTE TECHNOLOGY CO., LTD, J&W Technology Ltd., MSI Computer Ltd,
Onda, PCPartner Ltd., Sapphire, Shuttle Computer Group Ltd., SOYO Group Inc.,
Speedway, SUPoX, Universal abit Inc., Unika and Yeston.

In addition,
numerous system integrators are on board including Altech Computers, CDC
S.p.A., Compuzone Inc., CyberPower Inc., Equus Computer Systems Inc., Firstway,
Founder, iBUYPOWER, Icoda, Komplett, Leo Computer, Maingear PC, MESH Computers,
Olidata, Pro2000, Rain Recording, ThirdWave, TongFong, Tsukumo, UnitCom,
Velocity Micro, Vero, Vigor Gaming, Wolf & Fox and ZT Systems.

For press
collateral pertaining to the AMD 780 Series motherboard GPU, including images
and videos, please visit