Sony cuts price on new Blu-ray player

Sony must be feeling the pinch from Toshiba's latest price cuts and they are now introducing a player at the $499 price point. Note that is is now cheaper then a Sony PS3, I would bet a PS3 price cut will follow suit.

USA Today}That means the new player costs half of what the company's first Blu-ray player cost when it launched just six months ago – probably one of the fastest price declines in the consumer electronics industry. The new player has essentially the same capabilities as the older BDP-S1 but is smaller.