3D audio firm Auro Technologies steps into hardware. Will launch two AVR lines this year.
Audio is a critical part of the immersive viewing experience, perhaps even more so than the visual aspect – it draws you in, makes you forget reality, suspend disbelief, and embrace the filmmakers fable as it unfolds. As good as the home theater experience has become, there is still a lot of ground to cover when it comes to 3D audio. Which is where a company like Auro Technologies comes it. Historically they have focused strictly on the software sides of things (CODEC/algorithims), but they have decided to branch out and make hardware as well this year and will be launching some high-end AVRs. While they will probably focus primarly on the CI market, as we all know these sorts of things eventually trickle down to the rest of us with a little time. I for one, will be watching them closely to see how both sides of the business develop.
Auro Technologies announces 2016 hardware product plans
Two new brands from Auro to push the boundaries of performance in audio electronics
Belgium-based Auro Technologies announces the launch of the GalaxisAudio and StormAudio brands to provide platforms supporting all-existing and future leading audio formats. Both hardware brands, with products designed for the most demanding customers, will offer best-in-class audio performance, versatility, and extreme reliability, including the most advanced market features.GalaxisAudio and StormAudio will push the boundaries of performance in audio electronics to new levels of excellence through innovation and design. The specialization Auro Technologies has in 3D Audio processing will serve as an added value towards the sound processors, offering the ultimate Immersive Audio experience and bringing this enjoyment to consumers everywhere.
The GalaxisAudio product line provides High-End Audio solutions for the residential market, with a specific focus on luxury design. These audio solutions for media and living rooms, as well as for dedicated home cinemas, deliver the highest standard in the industry and will be available mainly through luxury audio shops and selected resellers and distributors. The product line comprises of the acclaimed MENSA, AURIGA and CRUX multichannel processors, as well as the newly added power amplifier range called TAURUS.
The StormAudio product range for home theater and multi-room distribution will hold meticulous attention for quality and detail. Consisting of existing sound processors, both integrated and non-integrated, and power amplifiers, the product range is designed for high profile system integrators and custom installers specialized in residential markets such as home, hotels, jets and yachts.
These hardware product lines will be set to market, together with the newly founded Hardware Product Division inside Auro Technologies, supporting the development of Auro’s hardware products plans. The Product Division includes product management, R&D, design and manufacturing capacity, as well as dedicated sales, marketing and technical support teams.
Yves Trélohan, Vice President of Auro’s Entertainment and Luxury Audio Products Division, commented: “We are proud to announce these two brands and the accompanying distribution of their product lines. Our audio electronics expertise, combined with our 3D audio processing specialization, will allow us to excel in innovative home cinema and media products, which incorporate state-of-art analog, numeric and firmware technologies. The strategy to integrate end-to-end resources into a division is to guarantee the consistency of our product plans and the expansion thereof, and to enable our channels to provide 3D Audio technology solutions to a wider audience, as one of the market leaders.”
GalaxisAudio and StormAudio product lines will be available through a worldwide and specialized distributor network, with a clear focus on customer services and technical support. To learn more about GalaxisAudio, please visit www.stormaudio.com/en/galaxisaudio. To learn more about StormAudio, please visit www.stormaudio.com/en/stormaudio.
Auro Technologies will be present at CES from January 6th through January 9th at The Venetian HPA Suites 29-325 and 29-326.
About Auro Technologies
Auro Technologies is a spin-off of the privately owned Galaxy Studios Group, renowned worldwide for its state-of-the-art leadership in audio innovation for music and sound for film. Founded in Mol in 2010, Auro Technologies aims to create the next-generation audio standard by becoming the leader in State-of-Art sound. The company is specialized in Immersive Audio and provides 3D audio technology with easy-to-use and unprecedented levels of sound reproduction capabilities to the broadcast, digital cinema, home cinema, mobile, gaming, and automotive markets. To learn more about Auro, please visit www.auro-technologies.com.
About Auro Technologies Entertainment and Luxury Audio Products Division:
As the Hardware Product Division of Auro Technologies, our goal is to push the boundaries of performance in audio electronics to new levels of excellence, through innovation and design in analog, numeric and firmware technologies, with a specialization in 3D audio processing, called “Immersive Sound.” Through StormAudio and GalaxisAudio brands, we provide platforms that support all existing and future leading sound formats, such as Dolby Atmos, DTS and Auro-3D. Designed for the most demanding customers, our products offer “best-in-class” audio performance, versatility and extreme reliability and include the most advanced market features. All our products are available through a worldwide and specialized distributor network, with a focus on customer services and technical support.