Microsoft Dismisses Blu-Ray as “historic phenomenon”

Microsoft is banking on digital downloads for its XBox system and appears to be OK with letting Blu-Ray just pass it by.


Going forwards, digital downloads is really where it’s at," Lewis told "More and more people’s ongoing and ever-increasing downloading of music and movies is becoming the de facto. I think that’s going to happen in very short order; people want to consume that way. Before very long we will look back wistfully at shiny discs as something that was somewhat a historic phenomenon in a way that we kind of think about vinyl or VCRs today." While Microsoft’s belief in the long term potential of downloadable content over physical storage media is well documented, Lewis claimed that, despite Blu-ray’s victory, the shift away from discs will happen "sooner than any of us think"