Adding to the list of things I don’t understand – Premium Indoor Training Bikes
Wahoo, and a slew of other companies, just announced a “smart” indoor training bike. They’re all expensive, Wahoo’s is $3500 (pick up your jaw), and I do not understand why anyone (who isn’t a professional eSports <shudder/> rider) would buy one. To be clear, this is a whole other product category compared to things like Peloton; which is a stationary bike for non-cyclists who want to get fit and struggle with motivation. I completely understand that. The real value is in the service/experience, not the bike. The bike in that scenario is a point of monetization.
With the cost of smart trainers falling, I can also understand why OEMs are searching for ways to maintain profits. Selling a complete system allows them to capture more margin. But, what I don’t understand is why any cyclist would buy in. With a smart trainer + bike, you have a bike. Even if it’s not an awesome bike, it’s a bike that you can use, you know, not in your basement. The total system cost is lower, and you have a more flexible solution. So I’m really struggling to find the value here. Now, I also believe that there aren’t bad products; only bad prices. So maybe the strategy here is just some initial price discrimination, and we’ll see a more competitive structure in the next year or so. But something tells me that’s not the case…
In a move that probably shouldn’t surprise anyone– Wahoo has joined the indoor smart bike fray, with their new KICKR Bike. This unit is far more than just a KICKR and a CLIMB squished together on an L-shaped chunk of metal. It’s actually an entirely new KICKR design, one that far more closely resembles that of the electromagnetic unit that is the Tacx NEO series, than the KICKR’s of the past. And while the CLIMB is similar, this one has greater depth than its standalone sibling.