Google buys Fitbit for $2.1b

I have had several Fitbits, currently rocking* the Charge 3 with NFC, and I have mixed feelings about the news that Google has purchased the wearables manufacture for $2.1B. Fitbit has been struggling lately, or if we’re totally honest, forever. It doesn’t seem to have a cohesive strategy, or understand its own devices very well. The pace of change is […]

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Fitbit seems confused about its lineup

I received an email today asking of I “was ready to upgrade my Charge 3”, with the Versa 2 being the target of this marketing. Clearly someone at Fitbit doesn’t understand what they are selling. Form factor matters, and that’s the main value in the Charge line versus the Versa, and frankly much more capable smart watches/trackers. If I wanted […]

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