Sony Augmented Reality Tool for Flatscreen TV placement

I have yet to try it, but this is a pretty darn cool idea (I guess they stole it from Panasonic) but no iPhone required.   I think it’s pretty fair to assume that they won’t insert competitors screens into your photo.   The feature they need to add is to replace the existing competitor’s screen in the photo with theirs.   

Live from the company’s UK outfit is an online AR tool enabling you, dear reader, to visualize all sorts of boob tubes you can (and can’t) afford. After printing, affixing and photographing a marker, prospective buyers can get a better sense of what sets fit in their humble abodes.