Nielsen’s numbers back up Twitter’s second-screen push
I’m not sure this is very surprising news, but it’s great to see more research firms continue to evolve as these social networks play a bigger part of our lives. I for one just hope Twitter eventually implements the *spoiler* feature we’ve seen recently from others so I can actually use twitter when I’m behind on some shows.
Nielsen is starting to look at Twitter data to gauge the social media impact of television shows. The effort was first announced last December, but Nielsen didn’t release its first Twitter TV Ratings report until Monday. The results weren’t that surprising: tweets about TV have increased by 38 percent year-over-year, from 190 million to 263 million. TV events like the “Breaking Bad” finale or controversial shows, like an episode of “Jimmy Kimmel Live” that sparked a Twitter war between Kimmel and Kanye West, cause a wave of social buzz.