Techorating with Digital Signage
Techorating with digital signage is the pathway to creating a memorable overall experience for consumers. In other words, techoration is the medium that enhances the ambiance and atmosphere. It plays a role in public spaces like corporate lobbies, waiting rooms, hotel lobbies, and restaurant dining rooms. Modern digital signage solutions undoubtedly facilitate techorating, which isn’t a new concept in many fields.
To illustrate, people use attractive television displays and music players to entertain, delight, and decorate homes. Given its popularity, it’s no wonder that techorating is now a legitimate term in the digital signage space.
What is Techorating?
Techorating describes the fusion of technology and decoration. Further, the concept specifically brings together display technologies. For example, it combines digital signage, projection systems, and whole-house audio. Besides, it also integrates the overall decorative theme of a commercial building or room.
This decorating practice applies beyond home use and seamlessly assimilates itself in ornamental advertising and marketing in the business world. The aim is to embellish professional establishments or products to attract consumers. In other words, techoration is all about using technology as an element of interior design.
Doug Wilson, an interior designer working with LG electronics, coined the term techorating in 2008. He was exploring the most effective ways to integrate modern digital signs technology into home décor. It’s important to realize that examples of techoration are everywhere. For example, think of high-end hotels with large-scale digital signage installations in the lobby and other areas.
The displays contribute to the style and décor of the space. Moreover, they promote the ambiance with unique animation and other creative digital signage content. Meanwhile, each display has some music accompanying it for an overall complementary feel of the brand.
Why Techorate with Digital Signage?
When you combine techorating with digital signage in a business case, you easily create the wow factor for your audience. Think of those blinding flashing of lights and information. Their integration with helpful information and entertainment draws people toward that environment. Additionally, it energizes potential customers, existing clients, and employees alike. Overall, the idea is to use technology as an element of interior design to reinforce your brand identity.
It’s a fact that focusing on one strong focal point could spell the difference between a sophistically techorated space and a sloppy one. For example, the ability to mount digital displays on just about any surface provides ample techorating options. It instantly creates an impression that puts your employees and customers at ease as soon as they get into your building.
At the same time, store ambiance is a top priority in retail. Thus, keeping clutter away by following some simple guidelines is crucial. This is where the “less is more” concept applies best. High-end retailers have a lot to derive from this polished look of digital screens as it sets the tone for an unforgettable experience.
How to Use Techorating with Digital Signage
Techorating with digital signage in the business space allows companies to use business hours to advertise and create brand awareness throughout the day. To demonstrate, here’s an example of how to leverage digital signage and make it stylish by the practice of techorating.
HD2 See-Through Kiosk
In addition to artificial intelligence, the next big thing in technology is techoration. It’s not uncommon for smartphone stores to showcase transparent tiled LCD, and the trend is booming. To illustrate, brands are already experiencing a 33% increase in sales after swapping print media and static signage with digital displays.
Markedly, this approach helps cut print costs and allows businesses to schedule messages, which are indisputable benefits of digital displays. Given the increase in visual communication outlets like Facebook and Instagram, it’s no doubt that aesthetics will continue to win in improving customer service. Besides, techorating with digital signage will be a great thing. It helps create an outstanding first-time experience and a lasting impression for all who see it.
The Role of Design-Centric Technology
Technology holds exciting potential for users who choose to delve into that world of creativity to benefit and better their brand. Traditional digital flat screens are the common technology choice. However, the concept of techorating is the new reality. As it is, techoration is the very fabric of your building or facility, presenting several other display options.
For example, touchscreen kiosks make for exquisite focal points, information dissemination tools, entertainment stops, and area dividers. All these combined make the perfect combination for techorating with digital signage.
Equally important are video walls that provide for excellent inviting opportunities. Their sheer size potential presents them as an enticing choice. Nonetheless, the magnitude of a video wall installation may be limited by the size of the mounting wall itself.
Final Thoughts
Miraculous things can happen when you implement techorating with digital signage in your business premises. Technology is a growing trend, headed to a point of using several large displays for decorative and responsive communication. Overall, the goal is to grab attention, engage, entertain, and provide value and beauty. This way, your digital content stands out from the crowd and creates a lasting customer experience.
Disclosure: This is a collaborative post and the author’s views here do not necessarily reflect those of the blog owner.