Consumer Expectation for Digital Experiences

Dec 28 2006

Interesting analysis based on what consumers are expecting from the digital lifestyle. My favorite part is that most people leave a website's homepage within 8 if you're reading this...STAY!!!!! Wink

In summary, Forrester believes that consumer expectations for digital experiences are built on three fundamental elements -- appeal to their emotions, provide easy access, and offer useful value. Apparently, it's easier said than done.

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