On Demand and on DVD at the Same Time

Dec 19 2006

This is quite a move by Comcast that will probably be very successful. In the future, I don't see what's stopping them from directly competing with Netflix/Blockbuster & just allow you to view whatever movie you want...maybe older movies for unlimited usage for a flat fee, and new movies at a premium. Only time will tell. Curious to see how this turns out.

The experimental simultaneous release of DVDs and on-demand service closes a normal 30- to 45-day gap between DVD release and on-demand release. “This is a sampling mechanism for the title,” said Andrew Mellett, vice president for the video-on-demand division of Warner Digital Distribution, which is offering “Superman Returns” and other movies via Comcast.

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