Target.com does not honor their advertised price
I was determined last week to hold off on any Black Friday purchases but thanks to Aaron (swoon) I ended up buying The Lord of the Rings Blu-ray box set from Target.com. Or so I thought...
It was an incredible deal at $7.99 + S\H + tax, especially as it was not advertised as a Black Friday deal. There were no disclaimers of limited quantity available or any other signs of a bait-and-switch style promotion. I purchased the box set and within minutes received my confirmation e-mail.
On Saturday I received the below e-mail concerning my order basically stating Target needed my approval to complete the order. I very much dislike when companies require approval for a purchase I already made and gave explicit approval to purchase by completing my purchase. What is the point of ordering something if you need to further approve that order a second time? I appreciate when I get an reminder e-mail when orders are delayed. This gives me the oppurtunity to cancel but why do I need to give approval for an order I made less than three days before? It is a scam. I will frequently ignore update e-mails on my orders but I don't order from Target.com often (or again) so I decided to read it.
Today, 11/29, I get the below follow up e-mail from Target.com.
Utter crap. I understand companies, even companies as large as Target make mistakes but don't lie about it. Make some attempt to make amends and honor the price. I called Target.com customer service twice today. The customer service agent blatantly told me they made a mistake and he could not do anything about it. When I asked to speak with a manager he hung up on me. The second customer service agent told me they were out of stock so they cancelled my order. Does that sound like normal business practices to you?
Like I said, I know companies make mistakes, so I don't expect anything out of this but what are your thoughts? Should companies honor their advertised priced when they make mistakes? I believe large companies such as Target should honor the price.